Day 1 Wednesday sep 14th
Arrival at Gothenburg Landvetter Airport during the morning.
12:00 – 14:00 Welcome and registration at the airport arrival lounge.
The programs for Wednesday are organized in co-operation with
Södra Cell Associate member of PaperImpact. Södra Cell offers two
optional programs for the day - Forest visit or Mill visit.
1. The forest experience
How green are European forests? Experience responsible forestry management and plant your own tree.
| Time | Program |
| 13:40 - 19:00 | Visit to a tree nursery |
| Visit to a forest with Södra forestry guides | |
| Plant your own tree in a Swedish forest and hear the latest forest certification schemes | |
| Forestry operations: follow the work of highly automated harvesters | |
| 19:00 | Arrival and check-in at Varberg Kurort Hotel |
2. The innovation program
See how green fibres are converted into sustainable raw material for innovative speciality papers.
| Time | Program |
| 14:00 - 19:00 | Visit to the Södra Värö Pulp Mill |
| Learn about Södra PulpLabs | |
| Visit to the Södra Innovation & Research Center | |
| 19:00 | Arrival and check-in at Varberg Kurort Hotel |
| 20:00 | Get-together dinner at Varberg Kurort Hotel (dress code: casual) |
Day 2 Thursday sep 15th
| Time | Program | Speaker |
| 08:30 |
Opening
Presentation of the programme by the conference facilitator |
Graham Houlder Managing Director, SLOOP Consulting |
| 08:35 |
The brand owner’s view
The Power of Packaging |
Dr. Jochen Hertlein Corporate Packaging Manager, Nestlé, Germany |
| 09:20 |
The Shopper’s view
Consumer involvement for successful product launches – research with eye-tracking devices |
Nina Kask Business Development Manager, The Packaging Arena |
| 09:50 | Coffee break and opportunity to test the eye-tracking devices |
| 10:10 |
The Speciality Papers Industry view
PaperImpact – Packaging from renewable resources |
Eckhard Kallies President, PaperImpact |
| 10:40 |
The Converter’s view
Challenges and opportunities – Paper metallizing on paper labels |
One of PaperImpact’s general managers within the converter segment |
| 11:10 |
The Supplier’s view
Responsible forestry and innovative pulp production |
Gunilla Saltin President, Södra Cell Anna Altner Manager, PulpLabs |
| 11:40 | Buffet lunch |
| 12:50 |
The NGO view
How to reach the new generations of consumers and teach them sustainable consumer behaviour? |
Peter Hulpiau Program Coordinator Educational projects, Green Belgium |
| 13:20 |
The researcher’s view
Insights for the future in the European retail industry |
James Walton Chief Economist IGD, The Institute of Grocery Distribution |
| 14:20 | Coffee break and opportunity to test the eye-tracking devices |
| 14:40 |
Panel discussion
From green fibres to packaging brand value |
4 – 6 panellists consisting of conference speakers including a PaperImpact representative |
| 15:40 | Summary and closing | Graham Houlder |
| 16:00 |
Departure
Combined transport to Gothenburg Landvetter Airport |
|
| 17:15 |
Approx. arrival time at Gothenburg Landvetter Airport |
|
